Official Sponsors
07.09.2024
News date | 15.10.2021 |
Sportful’s story really starts in 1972 when Giordano Cremonese, became intrigued by the challenge of the new Marcialonga cross-country ski race- taking place.
Though he was a keen cross-country skier & athlete, he felt that the clothes available at the time were inadequate for such a long race in a cold valley. He set about producing some of his own designs using Acrylic fabrics that were state of the art at the time, the finishing touch on the garments was the ‘Sportful’ logo to highlight their design & purpose.
On a cold January morning in Val di Fiemme, Giordano lined up with the hundreds of other skiers & took on the tough course with his bright orange suit designed to keep him warm & comfortable for the 70km race.
His unique clothing received many compliments & enquiries - he realized that there must be a demand for quality clothing designed specifically for cross-country ski.
It is clear that the relationship between Marcialonga and Sportful is very special and from the desire to continue and grow the collaboration, it is born the new Marcialonga by Sportful 2022 collection. Four special products designed for Marcialonga competitors with Sporful quality. The collection includes the Gore jacket in men's and women's models, the unisex technical shirt, the unisex vest, and the technical headband in four colours.
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